Meet the Elite: CEVA Logistics’ Joanna Zhu

The Vice-President of CEVA Logistics gives her view on e-commerce and CEVA Logistics's relationship with Cathay Pacific Cargo

How did you get into the business?

When I graduated from university in the early 1990s, the international freight-forwarding industry was just starting to boom in China. People with foreign language skills were needed. I quit my accountancy job to join the freight-forwarding industry.

Tell us about your business

CEVA Logistics is one of the world’s largest supply-chain management companies. We have 17 business clusters; the Greater China one is a major contributor to our growth. Despite the competitive environment we’ve experienced double-digit growth.

What do you like best about your role?

I like the energetic and innovative spirit of our company. The team’s hard work and commitment are key to the success we’ve achieved. I love the air freight environment, which moves at a great pace; it requires you to learn something new almost every day.

What are the challenges/opportunities?

There are always new markets and opportunities – particularly with regards to e-commerce, pharma and perishables, and these are the areas we will focus on. Finding the next generation of talent is one of the most important challenges: the need for multi-skilled personnel is essential in taking this business forward. 

Why Cathay Pacific Cargo?

Cathay Pacific is one of our global partners; the programme has very strict criteria – service and operational performance are the key drivers. Cathay Pacific doesn’t take its market share for granted and is always working with us to provide innovative solutions to a variety of challenges. The airline’s staff are some of the most dedicated people we have had the pleasure of working with. In a changing and complex industry, we recognise Cathay Pacific’s support for our industry – it’s a strategic component for CEVA.

Tell me about yourself

I was born and raised in Shanghai. I have quite a few interests, such as running, gardening and cooking. I’m also quite a new convert to the music of Wagner. I find my hobbies give me energy and make me more efficient.